Let Chambal bring out the best in you
If experiences are what you seek,
we bring you Chambal;
A brand that is rooted in functionality, quality and most of all individuality. Curated and designed by the Chambal Team.
The new Chambal logo merges the raw, rugged, and rough reputation of the Chambal province with the backdrop of the Jai Vilas Palace. Design is an important element of our brand, therefore each element of the logo has been thoughtfully created by the Chambal Team.
The Square base of the logo aims to outline the shape of the historically prominent heritage site of Gwalior; the Jai Vilas Palace. The “Ghariyal” crocodiles, native to the Chambal region, not only mirror the guns in the previous logo, but also symbolize the resilience of those that thrive in the rigorous environment. Finally, the four circles serve as the eyes of the alligators as well as embody the pillars of Jai Vilas Palace, signifying the sense of community, inclusion and passion within the Chambal team; something that can be seen in all of our past and upcoming ventures.
The Tshirt is a blank canvas that can be used as a platform for an individual to express themselves; it is the most humble item in fashion, yet there are infinite style, accessorization and design possibilities within one Tshirt.
Therefore, Chambal uses a staple item, a tshirt, to give its customers a product that can carry them from home, to work, to the gym and even to bed. The idea mirrors life in the harsh environment of The Chambal, where one has to adapt to every challenge to be able to survive.
The Chambal is a large Region that spans between Madhya Pradesh, Rajasthan & Uttar Pradesh, housing a diverse and unforgiving bioecological climate. It is known specifically for Ravines, Gharials & River Dolphin & its many death-defying stories. Today, more than ever, the Chambal needs us.
The ravines are being destroyed on a daily basis to create farmlands, the ecosystem is being disrupted, and the stories and legends are forgotten. Through our brand, we wish to promote and highlight this remarkable region, and hopefully be a little part in helping save our history.
Why choose The Chambal?
The Chambal® aims to curate a sustainable and aspirational brand that inspires social change, clean living, and a clear environmental message. Our brand is for global nomads. At a time when movement is restricted, and travelling has become strenuous, we want to bring you modern clothing options that can carry you from bed to adventures. Whether you do it virtually or in real life.
Our objective is to promote creativity and business within Madhya Pradesh, through collaborations with local designers, artists, startups and brands. we source the best quality of fabrics that are made in India, and bring to you a small but unique lifestyle collection; for the couch surfer, jet setter or adrenaline junkie.
Robin Singh Khenwar
Graphic & Product Development
Marketing / Sales
Jagbeer Singh Kang
The Chambal is a clothing brand that aims to eliminate myths about the ravines of the Chambal region. The brand was created with the aim of promoting the region's stories, culture, and history by using the iconic imagery of the unforgiving Chambal ravines. Some of the well known visual references we use on our t-shirts include the Gharial alligators, the Daaku guns and the Bhaagis. Inspired from the rugged terrain of the Chambal region, this brand symbolizes " roughness and toughness" of the individuals who love adventure and sports. By identifying with this region we in turn hope to create a brand that survives generations and pays homage to the ecosystem of the Chambal and its “survival of the fittest” way of life.
However, it is most important to note that while the main motive of this brand is to share the story of the Chambal, we do not compromise on the quality of our products. Therefore, The Chambal™ team is constantly evolving to provide to you the top quality of fabrics available in India, so we can give you the true Chambal experience.